Your Communication Strategy Should Start With These Two Words…

What cannot be measured cannot be managed. This oft-repeated quote has become a gospel to all marketing professionals. But does it advice stand true for all situations? As most marketing quotes go, this one has been used and misused very often. For one, it implies that what cannot be measured isn’t worth managing – this…

Here’s How You Should Promote Brand Engagement

Establishing a connection with consumers is important. Here’s how to do it creatively… A good marketing story never fails to impress upon its viewers that the business is here to care for its consumers. In fact, understanding this can mean the difference between long-term growth and stagnation.  Users make purchasing decisions not only based on…

Public Relations In 2018!

Last year was a tumultuous year, yet we managed to get through unscathed. How prepared are we for 2018? If you are still unsure about what should be your PR strategy for 2018, then this newsletter is for you. Subscribe today and get to know the recent happenings of the PR industry. The beginning of…

Is Chrome Going The Internet Explorer Way?

Google Chrome continues to dominate the web… just as IE dominated the internet a few years ago Thanks to Android’s popularity and services like YouTube and Gmail, Chrome is a very popular browser. Of course, Google has drastically improved web standards that were prevalent across different browsers back in the early days of Chrome. But…

The Era Of Fake News Is Here

Fake news was declared the official Collins Dictionary Word of the Year in 2017. Although the word came into common usage some time ago, it was not until the last Presidential election when the term was thrown around casually by both parties. It became so popular that the word was declared as the word of…

2018 Is Going To Be The Year Of The PR

With Michael Wolff’s book releasing earlier than usual, there’s a lot of work for the President’s PR team…. With the sexual harassment claims and the global backlash against America at its peak, PR spinners are going to be very, very busy this year. 2016 was a momentous year for women empowerment in this year. Even…

Twitter Is Tweaking Messages For Businesses

If you want your business to do good in social networks, then you must be aware of the new features launched by these networks. Sign up for our newsletter and know about the recent updates.  Twitter has announced several updates for businesses, including a direct messaging feature that allows them to better enable brands and…

Some Of The Best PR Themed Movies

A list of movies that chart the inner workings of the industry… Some movies are so real that they could be recommended as a lesson for people planning to take up PR as a career. The West Wing, for example, is the perfect lesson on classic PR. The entire show revolves around the happenings inside…

Public Relations Winners And Losers

It’s that time of the year when we look back at the year that was and make plans for the year ahead. So, how was the year 2017 for PR professionals? To be honest, it was controversies galore! From the NFL ‘take a knee’ protest to the Weinstein controversy, we’ve been moving from one PR…

Facebook Updates Itself For The Festive Season

Facebook has some good news for this Christmas. Want to know what? Sign up for our Marcom Intelligence newsletter and find similar stories. This week’s newsletter includes: The holiday season is the perfect time to upload Facebook. And New Years is the time when most videos are uploaded. Seems like Facebook too has got into the festive mood…

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