The Art Of Managing Corporate Scandals…

2017 is almost over. It’s been quite a year for businesses, some saw exploding smartphones, advertisement issues, and some really juicy scandals. Many million dollars have gained and lost, and a few of us had to change our passwords. Let’s find out, what our Marcom Intelligence newsletter has to do with all this info. Read…

Will PR Professionals Ever Be A Part Of The Boardroom Discussion Group?

What? Yes but not for a very long time, predict experts… Let’s check what the actual fact is and what the experts have to say about it.  While experts agree that PR will make a huge impact in the C-suite, they aren’t likely to dominate the boardroom for a very long time. This was one…

Twitter is Breaking Away From Its 140 Character Limit

Good news for Twitterati. Twitter is now expanding their character limit to 280 characters for all of its users. Isn’t that a very good news when you don’t find 140 characters to describe your experience.  The 280-character trial run that began in September was limited to a few selected people. And the Twitterati weren’t happy!…

Drafting A Crisis Response Statement

Your first formal response to a crisis sets the tone for how you are going to deal with the problem. This week, our Marcom intelligence newsletter discuss the crisis management.  Crisis management is a part of the territory for all PR professionals. It’s the job of a PR professional when everyone around is panicking and…

How Short Can An Ad Be Before It Looses the Meaning

Adweeks had earlier predicted an era of 6 seconds ads. Will they work? If yes, let’s check how it works for public relations strategy. Sign up now for our Marcom Intelligence newsletter.  The Adweeks article has called these short ads to be ‘snackable ads’ and is more likely to be debut by the end of…

The Kevin Spacey PR Crisis Was An Eye Opener For Netflix

All it took was one person to add to the Harvey Weinstein related scandal to open a can of worms. The preceding incidents events were a nightmare for Netflix… Thanks to social media, information spreads at the speed of light leading to public relations nightmares almost every other day. This year was very eventful for…

The Answer To This Question Can Help You Boost Coverage

How can I get the media to cover my story… This is a common question among communication professionals. And understanding this, we’ve come up with few tips in our Marcom intelligence newsletter. Read now! Is the wrong way to think and the wrong question to ask! Unfortunately, most public relations and media professionals think only…

Facebook Launches New Workplace Chat Features

The work-focused chat app now includes a series of features designed to include a desktop app and group video chat. Check out what Facebook is doing new with this feature.  It’s been one year since Facebook launched Workplace, the company’s chat app is to help people communicate and collaborate at work. The earlier version was…

Why Do Marketing Bosses Need A Disaster Management Handbook

A CMO handbook to handle disasters can help people manage PR crisis coming their way. But how? This week our newsletter explains how to act during a crisis before it becomes a news and the tips to manage your website being penalized by Google. 2017 has been an epic year in the PR arena. From…

Have PR Professionals Lost Their True Calling?

PR has two basic functions; to communicate their client’s value propositions and monitor how well the company lives up to the values When it comes to public relations, PR guru Harold Burson has the ultimate word. He explains that at its core, PR professionals have two basic functions; viz. to explain the company’s values and…

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