How To Use Hard Data To Bolster Your PR Efforts

PR people are traditionally known to have an aversion to numbers. But with a little help from hard data, they can turn around any PR crisis to their benefit. They need data to strengthen their pitch, prove value, and show potential. Using statistics they can prove that their ideas and opinions are worth considering. Hard data…

A Complete Report on Singapore Airshow 2018 from Fullintel

Singapore Airshow that was held from February 06 to February 11, 2018, at Changi Exhibition Centre is Asia’s largest Airshow. This is the event where leading aerospace companies and budding players try to make their mark in the international aerospace and defence market. This year, the event saw a 10% increase in trade visitors with…

New Features For LinkedIn’s Sales Navigator

A number of new updates and features are in the lineup. Download our Marcom Intelligence Newsletter now and find the latest update of social media. LinkedIn recently announced a slew of updates for its Sales Navigator tool to help salespeople get all the information they need in one place. It aims to make Sales Navigator…

The Super Bowl Ads Could Be Veering Towards Becoming Polarizing

Are we overdoing social advocacy a tad too much? This week our marcom intelligence newsletter discusses about super bowl ads, have a look.  Companies across the world know that they can score points with consumers by advocating social responsibility. The lineup of advertisements during this Super Bowl took things a little too far, leaving viewers…

Four Reasons Why Branding Is Important For Your PR Strategy

Your brand is the way your audience perceives you. It is vital to be aware of your brand’s performance and have a strategy to create the brand experience that you always want to have. A good brand doesn’t just happen, it is well thought out and strategically planned. Check out our Marcom Intelligence newsletter for…

Google Allows Restaurant Owners Edit Their Online Menu On My Business

New Year signals a new beginning — exclusively when it comes to your marketing strategy. If you try new things this year that your competitors aren’t doing, you have a better chance to amaze your audience and engage them. Don’t just Google to grab all the new things, sign up for our Marcom Intelligence Newsletter and…

The Chief Marketing Officer’s Role Needs An Overhaul

This week, our Marcom Intelligence newsletter is about the changing role of CMOs and fake news. Read now! CMO is no longer the brand and marketing manager; he is now an enterprise-wide revenue driver. To evaluate the changing roles of the Chief Marketing Officer, Deloitte recently surveyed more than 40 CMOs and other c-suite executives….

15 Personal Branding Mistakes You Should Avoid

Creating a brand that resonates with the customer can help companies achieve success. But, they should avoid making some of the most common mistakes that most executives make. Branding can take many forms – you could pursue branding efforts via social media, or become an influential blogger to create an approachable and transparent image of yourself….

Facebook Is Now Planning To Change The Way It Classifies What You Write

This change will speed up feature rollouts across the globe. Facebook is now on its way to make the world more cosmopolitan. It currently supports more than 100 languages. But implementing rollouts across their multilingual formats has been a challenge until now. The company’s Applied Machine Learning team has spent over a year to improve…

Managing The Carillion Crisis: A PR Perspective

Carillion’s collapse was a huge eye-opener for the industry. So how does one resolve such a humongous crisis? The Carillion crisis is symbolic of everything that’s wrong with capitalism. While the company continued its journey downhill, the directors sought to protect themselves from financial risk by making it harder for them to claw back bonuses….

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