PR Intelligence for Executives

5 PR Lessons From Facebook’s Congressional Testimony

The highly anticipated meeting of Facebook’s CEO and Founder, Mark Zuckerberg before the Congressional committee surprisingly turned into an anti-climax. Some news sites tried to decode Mark’s Zuckerberg body language; others reserved their criticism for the ill-prepared senators. All said and done, the no-news result was a huge victory for Facebook and its PR team….

What Not To Do During A PR Crisis

PR professionals and military personnel are much alike; they practice during peacetime to be battle-hardened during an emergency. Some even go the extent of simulating a fake PR crisis. When things are normal, the PR team can help organizations build a positive reputation. But when disaster strikes, they take charge and hammer out a plan…

Facebook Could Incorporate into their Crisis Communications Strategy

The social networking giant lost more than $80 billion in stock value since the latest data scandal. But Facebook’s woes go beyond the rise and fall of stock prices and strikes right at the necessity of having a solid crisis communications strategy and team… The recent Cambridge Analytica and Facebook data revelations have had a…

Oscars 2018: PR Lessons From Hollywood’s Biggest Awards Night

From Jennifer Garner’s epiphany to Jimmy Kimmel’s funny take on the envelopegate gaffe, there was plenty of entertainment this year. An Academy Award (or even a nomination for that matter) automatically translates into big bucks and an even bigger career for the people involved. But there’s more to the glitz, glamour and the razzmatazz of…

Using Facebook For Local Search

Is Facebook set to takeover Google in the local search market? While Google continues to remain the most preferred choice for local searches and has 63% of market shares, there are chances that Facebook could soon be taking over. The social networking site has been introducing a wide range of updates targeting local markets. In…

How To Use Hard Data To Bolster Your PR Efforts

PR people are traditionally known to have an aversion to numbers. But with a little help from hard data, they can turn around any PR crisis to their benefit. They need data to strengthen their pitch, prove value, and show potential. Using statistics they can prove that their ideas and opinions are worth considering. Hard data…

A Complete Report on Singapore Airshow 2018 from Fullintel

Singapore Airshow that was held from February 06 to February 11, 2018, at Changi Exhibition Centre is Asia’s largest Airshow. This is the event where leading aerospace companies and budding players try to make their mark in the international aerospace and defence market. This year, the event saw a 10% increase in trade visitors with…

New Features For LinkedIn’s Sales Navigator

A number of new updates and features are in the lineup. Download our Marcom Intelligence Newsletter now and find the latest update of social media. LinkedIn recently announced a slew of updates for its Sales Navigator tool to help salespeople get all the information they need in one place. It aims to make Sales Navigator…

The Super Bowl Ads Could Be Veering Towards Becoming Polarizing

Are we overdoing social advocacy a tad too much? This week our marcom intelligence newsletter discusses about super bowl ads, have a look.  Companies across the world know that they can score points with consumers by advocating social responsibility. The lineup of advertisements during this Super Bowl took things a little too far, leaving viewers…

Four Reasons Why Branding Is Important For Your PR Strategy

Your brand is the way your audience perceives you. It is vital to be aware of your brand’s performance and have a strategy to create the brand experience that you always want to have. A good brand doesn’t just happen, it is well thought out and strategically planned. Check out our Marcom Intelligence newsletter for…

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