Facebook Supports Brand Safety by Establishing Standards for Brand Monetization

Videos and posts that repeatedly violate their Content Guideline may lose their ability to run ads… Facebook has been making a sincere effort to ensure the credibility of information posted on the social media platform. Publishers and content creators will now have to adhere to the Content Guidelines to know which type of content can…

Lessons From PR Screw-ups Of The Week

When you are a public personality, you cannot afford a slipup on Twitter… It looks like Ted Cruz learned his lesson the hard way! It started as an almost innocent mistake. Apparently, Cruz’s account had liked a porn video. And hawk-eyed Twitterattis were quick to point this out. But this wasn’t the issue. What followed…

The Dilemma That’s Grappling Every CMO And CCO

How best should they manage and handle digital strategizing? CCOs and CMOs across the world are struggling to keep pace with the changes of communication and marketing world. Of course, digital and data are critical to the success of an organization! But how should they define and use these technologies? Apparently, this is one of the…

LinkedIn Launches LinkedIn Audience Network

The new feature enables them to place sponsored content ads on high-quality third-party desktop… The LinkedIn Audience Network is an innovative idea that now allows sponsored content ads to be published on desktops and mobiles using their social data. The beta program saw more than 6000 advertisers. Many saw an average 3 – 13% increase…

The Latest Update On The Bell Pottinger Controversy

The head of the financial PR tendered his resignation after the firm was booted out of a PR trade group… Misery never comes singly and misfortune, they say loves company. These adages couldn’t be truer for the financial PR firm Bell Pottinger. Earlier, this year, it was reported that the company was involved in a…

Working In PR In 2017 – What It Really Means

Those days of spinning stories and controlling the message are long gone. How are public relations different in 2017? Not long ago, writing a press release and making sure it was published in a newspaper are long gone. And so are the days when you pulled strings with your journalist friends to stop them from…

Will Televisions Soon Fade Into Oblivion?

Snapchat and Facebook could change television forever… Stephen Levy, the legendary journalist has witnessed the rise of television right from the age of network to channels and now the internet era. Some of his predictions have been eerily accurate. For example, he was one among the few to predict that tech billionaires will change the…

Marketing Lessons From Taylor Swift

Taylor Swift has made a smart comeback. She fires back at her critics with her hit new single ‘Look what you made me do’ ‘I’m sorry, but the old Taylor can’t come to the phone right now!’ With her hit new single, Taylor hasn’t just dissed Kimye, but several of her former detractors, including Katy…

How Can PR Keep Its Relevance

If you don’t tell your story, someone else will. And that may not be the one you want people to hear Bill Gates famously said that if he was down to his last dollar, he would probably spend it all on public relations. Public relations is all about managing the message. A good PR professional…

LinkedIn Has Reintroduced A Key Feature

We all know LinkedIn has been on an image makeover. They have now reintroduced a once discarded feature… When LinkedIn introduced their revamped platform, they had placed some of their noteworthy features that were previously available for free, behind a paywall. While it was earlier easy to access your connection’s connection, the revamp meant that…

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