On an entirely different plane, of course, more is expected from Bobby. He has qualified for the long team from which wi

into a mini routine to awe the crowed. Coach Ramstad says “Last year was a good year for our squad, but this year we really want to go back with a bang and want people to remember the Criminals, and we are going to do just that. He did not kneel at the start of…

NFL mascots carry the energy and momentum of the crowd upon their costumed shoulders, and can receive five or six figure

run or pass. Hyundai corporate sibling (and sponsor of NBC’s “Sunday Night Kickoff” pre game segment) Kia splurged on three :30s in support of its 2017 Sorento, while Mercedes Benz, Jeep, Chevrolet, Toyota, Volkswagen and BMW also invested in their own in game spots.. Manizel, the 22nd selection, has been a huge disappointment, to the…

Are Brands Overdoing Social Media?

We’re not denying that there are plenty of benefits to using social media, but could brand managers be overdoing it? Brands and consumers seem to be having different views about using social media as a potential marketing channel. This was the result of a study released by the Temple University’s Fox School of Business on…

Should You Have A PR Strategy During An Acquisition?

Does a PR professional play a key role during mergers or acquisitions? Irrespective of the fact that the company in question is acquiring or is the subject of the acquisition, effective PR strategies stoke and even optimize the right M&A environment. The right PR team can tell you when you promote your company, and when…

Facebook’s Also Jumping on the Facial Recognition Bandwagon

Apple wasn’t the first company to introduce facial recognition. And it certainly it isn’t the last… We all know that the iPhone X is the first phone that cannot be hacked with a photo. Thanks to their sophisticated sensors, an image alone cannot trigger an unlock. Looks like Facebook too has plans to adopt the…

3 PR Mistakes You Should Avoid At All Costs

Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this….   There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning, delegation, and risk assessment. Sadly, even the most brilliant PR professional can…

Public Relations Isn’t Advertising

Have you ever had to explain define public relations? Public relations professionals have a tough time explaining their job to an outside. The complex PRSA  definition that claims public relations about being a “process that builds the mutually beneficial relationship between organizations and their publics”, does little to help. This definition is too vague and…

Twitter Could Soon Wave Goodbye To The 140 Character Limit

The company is now testing a few changes that include doubling their word limit Twitter could soon be changing the rules of tweeting. They are now testing a few key changes to some accounts. If things go as planned, we could soon be able to send tweets of up to 280 characters at a time….

Some Problems That Branding Can And Cannot Solve

A killer brand does not always turn your business into a winner. There are some problems that branding cannot solve; it does not matter if you have a pretty website that is full of compelling messages. Some problems cannot be solved unless the underlying conditions are addressed. This is especially true for small businesses where…

When The Gut Is Mightier Than Data

Why do some PR execs and marketing gurus trust their gut more than data? Some six decades and a few years ago, the English press and a few courtiers thought that spending lavishly on the Queen Elizabeth II and Prince Philip’s marriage only a few months after the Second World War and during times of…

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