Instagram Introduces Standalone App For Private Messaging

The standalone Direct app introduced by Instagram is similar to Snapchat’s Friend’s tab.  Instagram has announced they’re testing a standalone app to allow private messaging between friends. The beta version is currently available in Chile, Israel, Portugal, Turkey, and Uruguay. It is likely to be released globally next year. Some of the features in the…

Managing A Company’s Crisis

It is important for companies to realize that the minutes, days, and weeks after a crisis is what’s very important… A Crisis-Man is what you need during a crisis. A Crisis-Man can smooth over any PR crisis and ensure that they do not happen again. And to do that, it is important to develop a…

Should Public Relations Be Tied To Brand Performance And Sales

Public relations does much more than drive sales and is tied to brand performance. If you are not aware of this, then subscribe to our Marcom Intelligence Newsletter and find useful tips that can help your public relation strategies.  Measuring public relations is difficult; it must be able to prove its worth beyond the headlines….

Facebook Now Allows Businesses Build Messenger Into Their Websites

“Their customer chat is a Messenger-powered customer support tool,” understanding this Facebook has launched a new feature. Sign up for our newsletter today! Facebook today announced that their customer chat service is now available for businesses to be used on their websites and within Facebook Messenger. This is essentially a plugin that helps businesses interact…

Public Relations In The Trump Era

The old model of doing public relations is now becoming obsolete. Find new ways to make your public relation strategies a great success by subscribing to our Marcom Intelligence Newsletter.  President Donald Trump made a huge hue and cry about fake news during his election campaign. However, it is ironic that it is precisely these…

The Media Landscape Is Changing…

And here’s why public relations has to change as well… There are around 4.6 PRs for every one journalist in the US. In the UK, the figures are far more greater. This vast reduction in the number of journalists could probably be attributed to the digitalization of the news media. Today, there are multiple levels…

Google Now Automatically Creates Marketing Assets For SMBs

Using some of the content pulled from Google reviews and business verified listings, Google can create social media posters for you.  SMBs are thrilled at Google’s new initiative to include them in Google’s efforts. SMBs can now get their digital marketing content through #SmallThanksHub – an online resource for small and medium businesses. You can…

How Does Diversity Help Avoid PR Blunders

Diversity not only boosts creativity; it has several benefits. Read our Marcom Intelligence Newsletter to know the benefits.  Manufacturers of Dove soap were recently in the midst of an ugly controversy. An ad appeared to show a black woman transforming into a white person after using the soap. Naturally, audiences found this ad to be…

How Not To Do PR

Saccharine coated PR drivel always annoys people…. Journalists often receive random emails from random people requesting them to view read their press release or hear their story. And they often do this is in the most uninteresting way. While some use overly pleasing words, others are arrogant and almost demanding in their tone. To grab…

Facebook Rolls Out Easy To Use Tools For Advertisers

Facebook has now made it easy for advertisers to find and advertise to people around the world. Read our newsletter to know the whole story.  Thanks to a brand new update, advertisers on Facebook can now reach more than 2 billion people around the world. The new features are likely to lower the barrier for…

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